In-game Advertising Fails Miserably, Bunnyfoot to the Rescue

In-game Advertising Fails Miserably, Bunnyfoot to the Rescue

Today, a lot of (all?) sports games contain a horrendous amount of in-game advertising. Games such as Xbox 360 Fight Night Round 3 even features “Burger King” as your trainer (WTF?). But does that mean ads in sports titles work?
A behavioural research firm in UK called Bunnyfoot (I like this cute name) has proven that in-game ads don’t score in sports games.
Results showed a failure to capture the attention of the player in sports game which followed a real-world model of advertising, with the firm noting that, “current methods are not optimising consumer engagement and are failing to influence the …read more

Areae: New Studio in San Diego

Areae: New Studio in San Diego

Former Chief Creative Officer for Star Wars Galaxies of Sony Online Entertainment, Raph Koster (Raphael Koster), has set up a new studio called Areae that is dedicated to virtual worlds where anyone can join in the fun.
Areae, Inc. is a company dedicated to taking the tired old virtual world and making it into something fresh and new. Something anyone can jump into. Something where anyone can find something fun to do or a game to play. Something where anyone can build their own place on the virtual frontier.
The other guy in the company’s team is John Donham, VP of Production, …read more

Mickey Mouse New Game Development Studio (Nintendo Friendly)

Mickey Mouse New Game Development Studio (Nintendo Friendly)

Mickey Mouse Disney new game development studio in Salt Lake City will be geared to develop Disney exclusive titles for Nintendo Wii and DS. I can imagine Donald Duck playing tennis with Zelda now…

Buena Vista Games group, a Walt Disney Company, is set to open a new software division called ‘Fall Line Studio’ to make exclusive Disney titles for the Nintendo Wii and both portable DS models.
Distendo via GameSHOUT

Asian Game Developers Summit 2006, 9th-10th December

Asian Game Developers Summit 2006, 9th-10th December

AGDS or Asian Game Developers Summit 2006 will be held in sunny Singapore this December.

AGDS provides education, networking and business opportunities and serves as a forum for programmers, artist, producers, game designers, audio professionals and others involved in the development of games to gather to exchange ideas, network and shape the future of the industry.
AGDS 2006 features lectures, round-table discussions on game development topics such as design, technology, arts and animation, business, production and mobile presented by industry professionals around the region and internationally. Our regional speakers come from Singapore, Malaysia, the Philippines, and Thailand.
Even if you are not a …read more

Craving for a Game Publishing Deal?

Craving for a Game Publishing Deal?

Nvidia and The Game Creators come together to give you a chance to land a game publishing deal. The FPS creator champion will be able to ink a publishing deal with Mastertronic and fufil his or her dream of creating a full blown [insert the number of levels here]-level First Person Shooting game that will hit the stores worldwide.
If you are not into shooting and throwing grenades like mad, the other way is to use DarkBASIC Professional to create the dream game of yours (with the exception of adult-themed games I suppose). You won’t get a deal in this category …read more

72 Hour Game Development Competition

72 Hour Game Development Competition

This 72 hour competition is really not a competition…
The 72 Hour Game Development competition is an event to inspire rapid game development with an emphasis on design and fun. The general premise is this: At the start of the 72 hour period, a pre-determined theme is revealed. Teams collaborate to make the best game they can following that theme with only 72 hours to release something.
If you were game, the next 72-hour competition will be held in November.
Check the official website for details.

Do Video Game Designers Make $?

Do Video Game Designers Make $?

This article may answer your doubts of making BIG bucks from game designing.
So how much money do video game designers make? Well, that depends on different factors. The industry has been reporting ranges from 50k-200k with some making even more. How much video game designers make is dependent on their skills and experience.
However, it’s really hard work and passion to keep you going like an Energizer bunny at the end of the day.
Thanks Ingrid for the tip!

Singapore-MIT International Game Lab Established!

Singapore-MIT International Game Lab Established!

The Singapore-MIT International Game Lab (SMIGL) is formed by the Massachusetts Institute of Technology (MIT) and the Singapore Media Development Authority (MDA).
SMIGL is more than just game development and design, game research is actually the main focus of this game lab.
The long term goal of the new initiative, according to SMIGL representatives, will be to “further digital game research globally, develop world-class academic programs in game technology, and establish Singapore as a vital node in the international game industry.”
Brains & Games via Gamasutra

Bioware is Recruiting for Nintendo DS Project

Bioware is Recruiting for Nintendo DS Project

One of Canada’s Top 100 Employers, Bioware, has jobs for upcoming Nintendo DS project. It is currently seeking for an art director and principal lead designer for its handheld group which is led by Dan Tudge. Of course there are other jobs listed at its job site. Go and have a look.
Mass Nintendo DS Effect via Planet GameCube

American InterContinental University Offers Video Game Degree

American InterContinental University Offers Video Game Degree

Fancy a Bachelor of Fine Arts in Game Design and Development degree? AIU, American InterContinental University’s Weston Campus is preparing its undergrads in both design and development aspects of video games.
Students are exposed to different kinds of development in all platforms, whether it is for dedicated gaming console (Xbox 360, PlayStation) or your friendly mobile phone.

At the open house, Vitaly Naymushin, iD Software’s character artist emphasized…
”No one person can create the game anymore. You have artists, you have programmers, you have people who design the levels, the people who put audio into it and more.”
Nothing today in game development is …read more

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