Play Designs

Casual game developers can look forward to earning some more bucks from Microsoft as the Big M has decided to share in-game advertising profits with the developers. This two-tier revenue program is rolled out for developers of MSN Games.
“Now, by sharing in-game advertising revenue, we’re allowing a more diversified business model that gives our partners more resources to create new, innovative titles for the 13 million people we see every month on MSN Games.”
Better money means better games.
Casual Money via DailyTech

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Today, a lot of (all?) sports games contain a horrendous amount of in-game advertising. Games such as Xbox 360 Fight Night Round 3 even features “Burger King” as your trainer (WTF?). But does that mean ads in sports titles work?
A behavioural research firm in UK called Bunnyfoot (I like this cute name) has proven that in-game ads don’t score in sports games.
Results showed a failure to capture the attention of the player in sports game which followed a real-world model of advertising, with the firm noting that, “current methods are not optimising consumer engagement and are failing to influence the …read more

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Former Chief Creative Officer for Star Wars Galaxies of Sony Online Entertainment, Raph Koster (Raphael Koster), has set up a new studio called Areae that is dedicated to virtual worlds where anyone can join in the fun.
Areae, Inc. is a company dedicated to taking the tired old virtual world and making it into something fresh and new. Something anyone can jump into. Something where anyone can find something fun to do or a game to play. Something where anyone can build their own place on the virtual frontier.
The other guy in the company’s team is John Donham, VP of Production, …read more

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