Casual game developers can look forward to earning some more bucks from Microsoft as the Big M has decided to share in-game advertising profits with the developers. This two-tier revenue program is rolled out for developers of MSN Games.
“Now, by sharing in-game advertising revenue, we’re allowing a more diversified business model that gives our partners […]
Today, a lot of (all?) sports games contain a horrendous amount of in-game advertising. Games such as Xbox 360 Fight Night Round 3 even features “Burger King” as your trainer (WTF?). But does that mean ads in sports titles work?
A behavioural research firm in UK called Bunnyfoot (I like this cute name) has proven that […]
Former Chief Creative Officer for Star Wars Galaxies of Sony Online Entertainment, Raph Koster (Raphael Koster), has set up a new studio called Areae that is dedicated to virtual worlds where anyone can join in the fun.
Areae, Inc. is a company dedicated to taking the tired old virtual world and making it into something fresh […]
