Comments on: In-game Advertising Fails Miserably, Bunnyfoot to the Rescue http://www.play-designs.com/2006/12/in-game-advertising-fails-miserably-bunnyfoot-to-the-rescue/ Play Designs from b5media Wed, 17 Jan 2007 12:47:51 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Juuso - Game Producer http://www.play-designs.com/2006/12/in-game-advertising-fails-miserably-bunnyfoot-to-the-rescue/comment-page-1/#comment-47 Juuso - Game Producer Wed, 17 Jan 2007 12:47:51 +0000 http://www.play-designs.com/2006/12/21/in-game-advertising-fails-miserably-bunnyfoot-to-the-rescue/#comment-47 In-game advertisement can be useful for brand awareness building (compare ads you see on soccer games). If done properly, they can actually make the game more "realistic" and immersive. It would be quite natural for a Texas Hold'em game to display poker ads. Then, on other darker side - it can be done poorly without being useful for anyone. In-game advertisement can be useful for brand awareness building (compare ads you see on soccer games). If done properly, they can actually make the game more “realistic” and immersive. It would be quite natural for a Texas Hold’em game to display poker ads.

Then, on other darker side – it can be done poorly without being useful for anyone.

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