Play Designs

Today, a lot of (all?) sports games contain a horrendous amount of in-game advertising. Games such as Xbox 360 Fight Night Round 3 even features “Burger King” as your trainer (WTF?). But does that mean ads in sports titles work?
A behavioural research firm in UK called Bunnyfoot (I like this cute name) has proven that in-game ads don’t score in sports games.
Results showed a failure to capture the attention of the player in sports game which followed a real-world model of advertising, with the firm noting that, “current methods are not optimising consumer engagement and are failing to influence the …read more

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Tim Partlett, a game developer at Crytek which is the mastermind behind the FPS game, Crysis, revealed the naked truth of German game development in Quarter To Three forums.
When I tell people in Germany what I do for a living, they usually react with a mixture of pity and disgust, like I had admitted to them I was a male prostitute.
They (riot police) even raided the nearby private residences, with one of our programmers forced to lay down naked on the floor with a gun to his head after he discovered armed police in his room after finishing his shower.
With …read more

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Former Chief Creative Officer for Star Wars Galaxies of Sony Online Entertainment, Raph Koster (Raphael Koster), has set up a new studio called Areae that is dedicated to virtual worlds where anyone can join in the fun.
Areae, Inc. is a company dedicated to taking the tired old virtual world and making it into something fresh and new. Something anyone can jump into. Something where anyone can find something fun to do or a game to play. Something where anyone can build their own place on the virtual frontier.
The other guy in the company’s team is John Donham, VP of Production, …read more

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Game developers and home brewers who have the XNA development tool can check out the Looking at XNA series by Channel 9. The history, the story and a debugging demo of XNA are all packed in this 2-part series.

Folllow the links and check them out:
Looking at XNA Part One
Looking at XNA Part Two
XNA via Gamedev.net

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